SANGINI

Sangini Diamond Jewellery was launched in 2004 by Diamond Trading Co. Sangini is the perfect expression from husband to wife.This collection comprises of unique designs with a unique setting which sets it apart from every other collection available in the market.

ABOUT THE BRAND
Sangini is a brand which is focused on relationships and the importance of the woman partner. Sangini is an expression of the love & affection expressed by an admirer for his beloved, and a sign that reinforces his commitment to her. By gifting her Sangini diamond jewellery he reaffirms the unique bond shared by them and conveys that she holds a distinct position in his heart & his life...a place above all.

Each piece of Sangini jewellery is based on the Twist and Turns which signifies the Ups and Downs encountered during the various stages of a growing relationship, eventually resulting in a strong special bond.

Sangini Diamond Jewellery was originally introduced by the Diamond Trading Company (DTC), before being handed over to Gitanjali Gems Ltd.
 
THE BRAND SANGINI
Brand Mission
To build a brand that enhances relationship fulfillment.
 
Brand Objective
Sangini seeks to establish romantic relationship context, by establishing a strong emotional connect between men and women through Diamond Jewellery as a catalyst.
 
Brand Positioning
To position Sangini as premium diamond jewellery brand that targets first time buyers at beginning of their relationship and retains their loyalty forever. Sangini will focus on women to buy diamond jewellery and persuade men to support their beloved’s desire.
 
Target Group
Class: SEC A & B .
Females & Males – 18 to 50 years
 
Brand Strategy
To promote Sangini Diamond Jewellery as an ideal gift for both, men and women that enhances significance of relationship between them.
 
Brand Values
Authenticity, Affordability, Accessibility
 
Brand Tagline

“For a Special Togetherness”

USP OF SANGINI

Designs
The Designs are based on the Twist & Turns concept which signifies the Ups and Downs encountered during the various stages of a growing relationship, eventually resulting in a strong special bond.

Trust
Sangini Diamond Jewellery comes with Authenticity Certificate of Diamond's complete grading information, BIS Hallmark and Insurance Certificate to end customers for 1 year.

Affordable Luxury
Sangini Diamond Jewellery is reasonably priced to make it affordable for the prospective customers who fall in the range from middle and upper middle class to the niche elite class.

Marketing Support
Sangini is advertised through all major mediums like TV, Press, Magazines, Outdoors,Events, Exhibitions, Local Activities, Sales Promotions, PR, etc. Bollywood Stars Salman Khan & Kareena Kapoor are the brand ambassadors for Sangini diamond jewellery.

Back-End Support
Sangini offers a complete back-end support to assist all the channel partners in achieving their set targets.

Availability Of Stock
Sangini assures timely delivery of stocks, whenever required.