The name “Nakshatra”( which means ‘constellation of stars’ in Sanskrit) symbolizes vastness and infinity, bestowing on the diamond, the classic qualities of beauty,radiance,immortality and power.
•Eternal Design concept with superior quality diamonds
•Super brand status and Global recognition
•Easily distinguishable with highest recall value
•Product certifications by IGI, BIS & DGLA.
•Universal appeal –accepted by women of all ages across all borders.
•1997 DTC introduced Nakshatra brand in India targeted the with generic ad campaign, programs and promotion at national level.
•2000 DTC awarded marketing partnership to its clients sight holders and launched joint marketing campaign with sight holders and joint promo gave the much needed book.
•DTC decided to introduced its flagship retail brand Nakshatra to act as a catalogue to accelerate diamond jewellery growth through whole effect.
•2003 specified limited edition call Ash’s choice with only 1 designs.
•It got spill over effect, the regular collection.
•Enhanced awareness and reinforced brand’s premiumness.
•Birth of a star.
•Spell Bound
•Birth of goddess of luck 2008-09
•Divinity luck 2010
Why Nakshatra:
•Leading brand in the Branded Diamond Jewellery segment with highest aspirational value.
•Over 90% of retail outlets stocking Nakshatra credit the brand for playing a key role in boosting their overall sales and increasing consumer footfalls.
•Each piece is an eternal classic, blending traditional mystique and Contemporary glamour.
•Sold to over 800 jewellers in India and also worldwide
•Nakshatra is soon going to be available with the FOREVER MARK in some exquisite designs.
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