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Liberty – Background Information
Liberty Group started its operations in 1944 and today has an annual turnover of Rs. 400 crore. Beginning from a single store in Karnal, Haryana, manufacturing 4 pair of shoes a day in 1944, to over 375 exclusive stores, 150 distributors & a retail base of over 6000 multi-brand outlets and production of over 60,000 pairs a day in 6 factories at Karnal, Libertypuram, Gharaunda, Roorke, Ponta sahib & Dehradun today, Liberty has indeed come a long way.
75 % of the total production is put into the domestic markets while 25 % is exported. Today Liberty has a satisfied client base spanning 20 countries besides India, including some of the most quality conscious and the leaders of fashion and design.
Whether it is the quality conscious Germany to which Liberty is the largest exporter of shoes, or the haven of the best leather internationally – the trendsetter Spain, or the country that is the foremost in styles - Italy, or the Mecca of haute couture - France, or the top of merchandising – US, each one has a common factor – Liberty exports to all these countries and many more. The international arena has wide acceptance for Liberty’s trend setting designs and latest technologically advanced products
Liberty has well equipped state of the art design centres which are constantly engaged in designing and developing latest trend setting footwear for the young, fashion conscious consumers in India and abroad. On an average 4000 new styles are developed every year out of which roughly 1200 styles are selected and introduced in the market in two seasons – spring/summer and fall/winter.
Liberty has created a repertoire of 11 well developed brands, each one of which has been painstakingly nurtured to cater to its specified target group. Care has been taken to create a specific identity for each brand and to provide the latest international and most fashionable designs in the latest colours and materials in each category.
Liberty’s GLIDERS caters to the specific need of informal, semi-formal footwear as well as beachwear for the age group of 2- 45 years.
FOOTFUN has been created as an exclusive brand for children in the age group of 1 to 12 years.
FORCE 10: Long perceived to be the flagship brand of Liberty, Force 10, today is synonymous with value for money fashion sports shoes.
FORTUNE comprises of men’s formal and casual shoes in Leather from the House of Liberty. These shoes, meant for today’s students and executives in the age group of 18-45, combines the latest trends in formal wear abroad in to the most formal footwear.
WINDSOR provides casual and formal shoes for the young executives in the age group of 21 to 40 years.
COOLERS are the brand of men’s sandals and slip-ons. These sandals cater to the age group of 21-45 years and are a stylish and comfortable accompaniment to any apparel.
SENORITA is a brand that caters to the high design and fashion styling amongst young women. Bringing out the flair of each style, Senorita invites young women in the age group of 14-26 to be comfortable as well as look the most delicately and beautifully shoed.
TIPTOPP caters to providing comfortable and fashionable women’s slip-ons and sandals.
WARRIOR: A range of safety shoes for institution sales and workers of the age group 21-45 years comprise Warrior.
Industrial Safety Leather Shoes Manufacturer
Liberty House, Liberty Road, P.O. Box No. 103,
Karnal, Haryana 132001
Min Franchise Fee: 500000
Max Franchise Fee: 100000
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