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Listing Details |
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Jockey-india: Page Industries Limited
Description:
Page Industries Ltd., located in Bangalore, India are the exclusive licensees of JOCKEY International Inc. (USA) for manufacture and distribution of the JOCKEY® brand Innerwear/Leisurewear for Men and Women in India, Sri Lanka, Bangladesh ,Nepal and UAE. The company was set up in 1994 with the key objective of bringing the world renowned brand “JOCKEY®” to India. Its promoters, Genomal family, had then been associated with JOCKEY International Inc. for 50 years as their sole licensee in the Philippines. Page Industries became a public company in March 2007 and is quoted in the Bombay Stock Exchange and the National Stock Exchange of India. In the early 1990s, when globalization was just unfolding in India, innerwear was a low involvement category for consumers. There was no organized international innerwear brand retailed in India. Page Industries Ltd identified this need and introduced a wide range of quality products for men and women employing modern global marketing and distribution methods. The company commenced operations in the year 1995 with the manufacturing, distribution and marketing of Jockey® products. At the end of 2011, the company employs around 13,000 people with manufacturing operations spread over eight plants in Bangalore totaling 7,35,000 square feet of space. Page Industries commands wide spread pan India distribution encompassing over 18,000 retail outlets in 1,100 cities and towns and has revolutionized the innerwear market by launching exclusive JOCKEY® outlets across India numbering 65 as of March 2011. In 2005 and 2009, the company was awarded the “best licensee of the year” by Jockey International Inc., as recognition for its outstanding achievement in establishing and strengthening the JOCKEY® brand as a market leader in India. In 2010, the Company bagged the “International Licensee of the Decade” award for achieving record growth year after year, offering world class products and maintaining global quality standards across all operations.
Address:
Bangalore, Karnataka
India
Investment Needed
Min Franchise Fee: 20 lac
Max Franchise Fee: 30 lac
Location:
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